Most Pure users have jobs, studies, and a life outside the app. But Pure's algorithm doesn't account for this: if you haven't updated, you're not being seen. How do you stay at the top of the feed without being in the app around the clock?
How Pure's algorithm handles inactive profiles
Pure ranks profiles in the feed by several parameters, one of the most important being the time since last ad update. Fresh ads appear higher. A profile that hasn't been updated in 4–6 hours gets pushed below hundreds of new posts. In active cities, this means complete disappearance from the visible zone within 2–3 hours of publishing. For more on how quickly ads sink — see Pure ad sank in 5 minutes: how to extend reach.
Manual updating: why it's impractical
In theory, you could manually update your ad every 2–3 hours. In practice, this means: set a reminder, open the app, press the update button — and repeat 5–8 times per day. Most users forget this by day two, and the profile ends up in the feed's "dead zone" again. If you work nights or travel frequently, manual mode is practically impossible.
Many people go through the same arc: they spend the first week heroically updating their ad every couple of hours by hand, then switch to auto-update — and see better results precisely because updates happen consistently, not just when they remember.
Automated updating as a systemic solution
PureHelper automatically updates your Pure status at the desired frequency — without your involvement. Your profile stays "fresh" in the feed 24/7, as if you were constantly online. At the same time, PureHelper fully mimics a real user's actions, keeping it safe from Pure's algorithms.
Contact us — we'll connect auto-refresh and keep your profile at the top of the feed.