Pure offers "gifts" — paid boost tools that supposedly increase your match chances. But how do they actually work? And why do some users spend hundreds of pounds on them without realizing it?
How Pure gifts technically work
A gift is a micro-boost for your profile. When you send a gift to a potential match, your profile moves up in their feed and is displayed with a visual highlight. This increases the likelihood they'll notice you. The mechanic is similar to Tinder's Super Like but with additional visual emphasis.
Cost and the math of gifts
5 gifts cost around £7.99, 15 gifts — around £17.99, 30 gifts — around £29.99. The per-unit price drops with larger packages. But larger packages are precisely what trigger more spending: buying 30 gifts "at a better price" leads users to use them faster and more impulsively.
The "monkey brain" effect — why gifts create addiction
Variable reward is one of the strongest psychological triggers. A gift sometimes gets a match, sometimes not. The unpredictability of the outcome is what drives repetition — exactly like a slot machine. The first success locks in the pattern, after which spending becomes unconscious. For more on the psychology of Pure spending — see why Pure makes you spend more.
When gifts actually make sense
Gifts are justified in two scenarios: first — you've already seen a specific person's profile and want to stand out among other candidates; second — you're in a new city and want quick first matches without organic growth. In all other cases, investing time in profile optimization is more effective. Read how to get the most from Pure without extra purchases.
Contact us — we'll tell you which strategy works in your specific situation.
